So put them together and add Nancy Lee (whom I only later learned is a social marketing guru of sorts, since the 70’s), and you’ve got one really great resource book with practical guidelines on how to market your advocacies. …

Go here to read the rest:
Living for a Cause: Book Review: Social Marketing: Improving the …

Related Posts

1. Social Marketing – Improving Corporate Image « All About SEO and More
3. Into the Widening Gyre: Social Marketing Meets Peak Oil (book …
5. Draft Outline for a Book About B2B Social Marketing | paulgillin.com
7. The Art of Living Healthy: Email Marketing
9. Gaining Link Popularity through Social Book Marks | Farticle.net